Starbucks Merchandise Design and Trend Forecasting
An elevated, customizable coffee experience. We all know Starbucks, especially here in Seattle. I get to decorate their mugs.
Leading creative development for our partnership with Starbucks, I direct and develop artwork for product design across all of Starbucks' global markets. Working cross-functionally with industrial designers, R & D, product engineers, and our partners at Starbucks, I drive trend development and surface design across a range of merchandise. Leading global trend forecasting company-wide, I work closely with our internal Trend Council to conceptualize and develop new treatment capabilities that drive market innovation across PMI's entire portfolio of brands.
Role: Design, art direction, trend forecasting