Starbucks Merchandise Design and Trend Forecasting
Original merchandise graphics and trend forecasting
for Starbucks' global elevated, personalized coffee experience.
Working as part of Starbucks’ merchandise vendor network, I lead our Starbucks account creative development – directing and developing concept-led artwork for products across all of their global markets. Working cross-functionally with industrial designers, product managers, R & D, product engineers, and our partners at Starbucks, I drive trend development, color, material and finish innovation, and surface design across a range of merchandise.
Role: Art direction, design, illustration, trend forecasting